Most of us are busy people, running our businesses, running our lives, trying to create the right balance. So things like branding and marketing our businesses are not the highest things on our priority list. “Why should I waste my time on things like that, when I need to balance my cash flow, keep customers and suppliers happy and most importantly… have a life!” I hear you say. What most small and medium business owners do not realise is, that once you define your brand properly, you will save lots of time, when it comes to making those decisions about marketing and communication materials.
A lot of small and medium sized businesses start marketing, before they know what kind of messages they should put out there. This can result in a bit of a mess and over time a whole range of materials are being produced, which do not work together, do NOT build trust with their customer base and are more damaging than driving sales.
Define your brand and questions about the right tone of voice, when addressing customers or what type of image to use in your advertisements will be easy to answer. You will not stress about which colour to use for that mailshot you are planning, because you KNOW! You will see that everything will fall into place, it will all make sense! Define your brand and your marketing will be easy and simple and most of all effective! Because marketing a brand that is unsure of itself, that does not induce trust in its customers, that fails to be visible because it is inconsistent in its look and feel, is a waste of time AND money.
Find out why your small and medium sized business deserves strong branding and the first step to defining your brand.